As one reader wrote “Please, know that once VICTORIA is gone a void will be left," the letter said. "No other magazine will fill it. There will be thousands of women who are losing much more than some paper with ink. We are losing a friend, a mentor, a source of joy, a source of inspiration, and the force that connects us to each other. Yet much more than this, there will be thousands of girls and women who will never have the chance to feel the gifts of VICTORIA. They will be left alone with only magazines offering articles on 'what to wear,' 'how to win a boy,' and other self-diminishing ideas. It is for them, I feel the greatest sorrow."

Citing a lack of strong advertising support Hearst ceased publication of VICTORIA this past June. Advertising is indispensable to the survival of a magazine and nothing convinces advertisers to invest their dollars like readership. It’s simple mathematics: the greater the number of readers the greater the exposure to the advertiser’s product.

Based on these facts, it seems evident that if we can demonstrate to Hearst the great need and demand for VICTORIA, they, in turn, can go to their former and potential advertisers and show them the immense support for the magazine. As one reader said, “To us, this magazine is a symbol of sanity, grace, elegance and refinement. Who doesn't, in this group, wait for the mail and when you get it, wait again for the right time to read, ponder, drift away, all the while drinking your tea."

Obviously, if you are reading this, there is no need for me to attempt to convince you. You fully understand what I am talking about. Like myself, you know a great number of women who have voiced their sadness and disbelief at the demise of VICTORIA.